The pivot moment. Before today: email and chat with AI. After today: a CRM. Leads, opportunities, sales pipeline stages, and activities arrived in the morning. Then the afternoon session wired multi-source lead capture from chat, email, and web visitor — all three channels can now produce a captured lead. A notifications table to tie everything together. Eleven migrations in the day.
The lead capture design is particularly solid: every capture is logged with source, timestamp, and the raw data. Not just "a lead arrived from chat" but "this specific message in this specific conversation triggered lead capture with this payload." Full audit trail from the start.
Biznetrix is now a CRM that happens to have chat and email, not a chat tool that is being retrofitted into a CRM. The pivot is real.